Sony



Since the mid-90s, Sony has made a cultural revolution through its PlayStation game consoles. The technology giant constantly been pushing the limits of what a video game console should be. By using innovative technology and pushing new media formats, the PlayStation brand has given a boost in the saturation of the CD, DVD, and Blu-Ray disc formats.

Sony's original jump into the video game market actually started as a cooperative effort with Nintendo to create a CD platform for the SNES and the future consoles. During the development of the joint console add-on, dubbed the PlayStation, Nintendo pulled their business deal with Sony, realizing that they would lose money from companies not buying their proprietary cartridges. Nintendo continued to use the cartridge system with the N64, but Sony took this opportunity to fine-tune the technology and came out with the PlayStation (PSX).

PlayStation PlayStation 2 PLAYSTATION 3 Playstation Portable